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The Top 8 Advantages of Invented Brand Names
Invented brand names are a great alternative to traditional brand names based on common words. In other words, the alphabet is your sandbox to play with.
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Trademarking Your Business Name
If you’ve got big plans for your business, then it’s important to protect it. Here’s everything you need to know about trademarking your business name.
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The Marriage of Two Powerful Brands: Fixed and Lawgix
This past month something remarkable happened. Two powerful brands got married when Fixed was acquired by Lawgix.
Learning from Startups Around the World
Learning from startups around the world on their ingenious branding and business naming techniques.
Did Your Startup Get Funded This Spring?
A good brandname helps a new venture to stand out from the crowd and get the attention, and the funding it deserves.
SMILE and SCRATCH Your Way to Brand Naming Success
Finding a brand name should not be hard. Try these true and tested tricks to make sure you narrow down your potentials to that perfect name.
Lean Branding in Business Naming (Part 3 of 3)
Find out how the lean startup methodology can be used as lean branding and specifically when selecting and applying a brand name.
What is Lean Branding? (Part 2 of 3)
How to incorporate the lean startup methodology into your branding to come up with lean branding that you can build and measure.
Brand Ideas From Across the Sea
Looking for inspiration from other cultures and languages is a great way to find viable brand ideas for your next startup.
What is a Lean Startup? (Part 1 of 3)
Lean Startup methodology aims to correct this common, flawed practice of starting a business. Learn how in our 3 part series.
